NuTekWorld ConceptLaunch Business Analysis
A summary of the NuTekWorld Report on PSC's current state of commercialization readiness.

Through Corey Hansen, one of our business advisors, we hooked up with Lyle Anderson of AGI, a business consulting firm.  We agreed to participate in a beta test of his business evaluation interview system.  We met at the Columbia tower on November 13 for a two-hour interview consisting of tons of questions in four key operational areas of the company: marketing, finance, technology and business development/management.  We were surprised by the depth of the questions he asked, and delighted by the resulting analysis.  In the analysis, a 100% score is an 'idealized' company, doing everything perfectly.  Here are the highlights and composite scores.  Thanks Lyle!

"Based on PowerSat’s commercialization readiness quotient, there appears to be evidence the company’s leadership has begun to internalize the business practices, capabilities and capacities to achieve its commercialization objective. The functional scores demonstrate that leadership shows a strong sensitivity to addressing issues as they relate to each of the four key functional areas: technology, business development & management, marketing and financing."

Technology
"The analysis reveals the leadership has (1) confirmed the concept’s feasibility, (2) can demonstrate the concept can be produced; and, (3) has a well conceived plan covering the prototype development stage." (71%)

Management & Business Development
"The analysis reveals a management team highly committed to and invested in the project. The team exhibits diverse and balanced competencies and enjoys solid consensus on future actions required. The team is small, decentralized and informal, requirements for a Stage I operation that must be able to respond rapidly, if not immediately to environmental changes. The team continues to focus on building stakeholder support, critical for a project of this magnitude." (72%)

Marketing
"The team has developed a product description that clearly communicates the value of the technology and its primary customer benefits, a requirement if the firm is to successfully overcome customer resistance and encourage user adoption. Their initial competitive analysis has provided PowerSat with the necessary information to differentiate the technology and to avoid costly disadvantages. They have conducted formal market research demonstrating that a large, significant market, with the necessary purchasing power exists." (60%)

Finance
"The team has selected a business model premised on a clear understanding of the market, market and industry pricing elasticity and revenue optimization. They have completed initial cost projections for moving from concept to market launch. Financial projections are based on sound information and indicate the product is sufficiently profitable to repay investors and provide a healthy internal return." (63%)

As mentioned above, we also found some places where we really need to focus our attention.

"We offer the following recommendations for action to prioritize issues that may become deal breakers if not addressed. Begin immediately to prioritize the development of strategies that
    • expand your stakeholder base,
    • increase investor interest; and,
    • increase opportunities for key market partners."

There were Deal-Maker and Deal-Breaker strength and weakness tables provided.  In the four areas evaluated, there were 21 deal-makers cited, and only 1 deal-breaker.  You can bet we're fixing the deal-breaker.  We'll provide the complete report to stakeholders on request.

By the way, if you're an entrepreneur yourself, you'll find the analysis service that NuTekWorld  provides to be very valuable.  It showed us some weaknesses we didn't see before, and affirmed our strengths, overall a great experience.